Pricing & Monetization for Software Companies
Design the product around price. Stay value-aligned
I help software companies determine how to charge, what to charge, and where pricing opportunities can create more future value.
20 years working with software companies
How I Help
Focus on getting pricing right from the start. As customers, products, and costs evolve, correcting the wrong pricing becomes increasingly difficult.
As products, customers, costs, and markets change, I help companies collect the right data, analyze the data, and extract practical pricing and monetization recommendations.
Establish Pricing
Determine how to charge, what to charge, and how to package a new product or offer.
Optimize Pricing
Identify underpricing, packaging gaps, discount leakage, expansion opportunities, and ways to improve value capture.
Continuous Price Monitoring
Leverage technology to connect customer, sales, industry, and financial signals so we can monitor pricing as the business grows.
About
Perspective built from operating, not theory.
Over 20 years, I've worked across startups, growth, and enterprise companies in sales, sales operations, recruiting, and founder-led roles. I've built companies from the ground up and understand first-hand the challenges leaders experience — researching ICPs, competitive analysis, customer interviews, cold-calling prospects, and building go-to-market motions.
That experience shaped how I approach pricing: understand the customer, determine what they value and will pay for, align it to the economics of the business, and extract decisions from that data that support growth.
Experience
Pricing knowledge from cross-domain experience
Software Sales & GTM
Hands-on go-to-market execution, including prospecting, discovery, and customer acquisition for startups.
Sales Operations & Strategy
The systems, messaging, and operating processes that support repeatable growth.
Startup Advisor
Helping founders understand their ICP, develop the right messaging, and acquire first customers — staying focused on pricing around what customers value and will pay for.
Recruiting
Built, managed, and grew an IT staffing business serving startup resellers within the Microsoft, SAP, and IBM ecosystems.
Ways to Work
How I work with companies.
Every engagement starts with understanding where you are today and the data available — customer interviews, willingness-to-pay research, competitive intelligence, revenue, product usage, and financial goals.
Focused Pricing Project
A defined engagement around a specific pricing, packaging, or monetization decision.
Ongoing Advisory
Continued support as customer behavior, costs, competition, and the business evolve.
Software-Enabled Pricing Intelligence
Connected data and AI-supported analysis to continuously surface pricing opportunities and changes that need attention.
Who I work with
Startups · Scaleups · Enterprises · Investors — typically alongside Founders, Finance, Product, GTM, Pricing, and Revenue Operations teams.
Contact
Have a pricing question or decision you're working through?
If you're establishing pricing, reconsidering packaging, or trying to understand where pricing can create more value, let's talk.